2014 – 2015
Mind Candy developed a mobile app for kids called PopJam, which was a creative community for kids to share artwork, make friends, and follow their favorite topics. In its early days we thought of it as an Instagram just for kids but it turned into much more of an art community.
I ran three official PopJam channels, "This or That," based on the classic game, "Facts," which was a collection of amusing facts, and "Cats," which was funny cat photos. It was a dream come true to search for weird cat pictures as part of my day job.
For each channel, I had to come up with the ideas, source images, and compose the posts and hashtags.